What Do You Do When They’re “cutting back”?
Apr 1st, 2009 | Categories: Etiquette
You should be hearing more and more of “We’re tightening our belt,” and “We’ve learned our lesson about expenses,” and “We’ve frozen purchases.” That’s right, you should be hearing it.
That’s because people get scared, and they try to manage the known (expense) instead of the less-than-known (revenue and profit). Your job is to help them be less scared. MUCH less scared.
Coolness under fire
Here are some highly appropriate responses to those objections above:
• I don’t …


