The Campaign for REAL Business
Oct 1st, 2009 | Categories: Success
Are you simply a vendor in your market or do you have a brand identity?
How often do you do business with companies that do a perfectly fine
job, but you just don’t return? Not the ones that did a horrible job
or offended you, but the ocean of businesses you had no complaint
about and still didn’t go back to.
The homes bought and sold, the insurance policies, hair cuts, flights
and sandwiches: the host of products and services you purchased, from
businesses you never returned to. Why? Becaus…


