Whether it’s for business or pleasure, your publishing experience can be a lucrative one if you’ve got the right attitude. And having the right attitude hinges upon your answer to the preceding key question. Approaching publishing as you would any other business venture will likely give you the greatest return. After all, in many cases, books are an extension of your business. They can even prove to be one of the most pivotal elements to your success, as in the case of Dr. Darrell Tanelian.…

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