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"Smashing Publication - great pictures, very positive looking and powerful content!"
- Newt Heisley
Christian Booksellers Association - CO |
"Hi Jeffrey,
In search for some encouragement today, I went to the online version of performance today and was so encouraged. Loved the voice over. Great! Great!
The articles in performance are so rich in context and motivation, that I even encourage my employees to visit the site regularly to seek tips, techniques, and motivation on be the best they can be and to be excellent in all that they do. Keep the great work up!!!
THANK YOU!"
- Rodney B. Pratz
Tulsa, Oklahoma |
"Vol. 14, Issue 3, it is the first magazine I have read cover to cover I do not read my trade magazine like that!"
- Amos Landers
CEO, Landers Window & Exterior Cleaning Inc., Ponca City, OK |
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What You Should Know
PERFORMANCE Magazine is the only national publication that
details proven strategies and tactics for improved business and
professional performance from among the most powerful and
successful individuals today …
PERFORMANCE Magazine is unique in that we reach both B2B and
B2C Markets.
Approximately 90 percent of our readers spend an average of 45-
minutes per edition, archive the magazine for future reference and
have indicated sharing (lending!) the publication to at least four more
people*.
Unlike most life-style and business publication that contain more fluff
and ads than substance or negative commentary on the world today,
and have a life span of less than ten minutes …
PERFORMANCE Magazine readers are high influencers, high
earners, and have high expectations of their personal professional
performance success … and look for guidance and resources to help
them in that aim!
PERFORMANCE Magazine maintains an 60-plus percent page count
of hard hitting editorial, places ads in relationship to editorial, and
never has competing business ads facing off!
* Source: Publisher’s data – October 2007 Reader Survey.
While the average American household has an annual income
in the mid-40s, our reader profile is over twice that number.
PERFORMANCE readers typically have a higher-than-average
education, greater net worth and are more likely to own their own
home*.
Why is this information surprising? We have known since the
inception of PERFORMANCE Magazine, that our reader prides
him-or-herself on finding strategies and techniques for improving
their personal and professional performance. This publication is not
the typical newspaper or magazine reader who wants trendy pop ideas
and answers with little sustained impact but desire real answers to real
business questions.
* Source: Publisher’s data – October 2007 Reader Survey.
In Every Issue...
Performance Magazine
-
Delivers hard-hitting content that readers can immediately apply to
their personal and professional lives.
- Brings expert insights via short, easy-to-read articles “Where
Successful People Speak For Themselves”.
- Carries an extended shelf life with its valuable, content-rich
information…critical to readers and advertisers in an industry
where most periodicals are quickly perused and tossed because
they fail to offer timeless advice.
- Is designed with 40% advertising – 60% editorial ratio that satisfies
both readers and advertisers.
- Places cutting-edge ideas, techniques and information in front of
readers to:
- Improve their Performance in business and in life
- Improve their Efficiency
- Sustain their class, stature, reputation and prestige
- Continually improve their internal worth and value
- Features, as authors, a variety of experts, celebrities, business
executives, entrepreneurs, leaders and achievers on a cross section
of topics and industries.
- Gears content and advertising toward business professionals,
executives, administrators, sales representatives, support staff and
generalists who desire never-ending ways to remain successful at
everything they do.
Editoral Content
Our Editorial Legacy...
For nearly two decades PERFORMANCE Magazine has been the
platform whereby successful people from a cross section of industry,
vocations, economics, have shared in 500 words or less their insights
on performance improvement.
Performance success is addressed from a cross section of immediate
application areas, in each edition you will find powerful HOW TO
columns written by top level personalities:
1. Senior Federal and State Government leaders – From the
President to Cabinet Secretaries to Governors and Agency heads ….
2. From Fortune 1000 C-Level Officers (CEO, COO, CAO, CLO,
CFO) to stand-out business entrepreneurs ….
3. Military Generals and Academy Faculty ….
4. NYTimes Best Selling business, self-help, success authors ….
5. Athletic and entertainment celebrities ….
6. Consultants and advisors from the worlds leading firms ….
7. And more ….
For the past five years advertisers have been allowed to participate in
this unique and powerful publication.
In every edition of the National Magazine you will find 25 high
impact Subject-Matter-Experts sharing ideas you can use right now to
improve your chosen performance!
Featured columnists to Performance have been: Bishop Desmond Tutu,
Governor Arnold Schwarzenegger, President Bill Clinton, Senator
Elizabeth Dole, Steve Forbes, Warren Buffett, Tony Robbins, Suze
Orman, Pastor Joel Osteen, Ram Charan, Tiger Woods, Lee Iacocca,
Donald Trump, Howard Dean, Zig Ziglar, Coach Pat Summitt, Linda
and Lance Armstrong, Dr. Ken Cooper, Bill George. Bill Cosby, and
many more ….
Performance also carries columns by regular contributors each year as
well …. Some of the regular columnists range from Harvey Mackay
and Donald Trump, Lois Frankel and Jim Stovall, to Mark Victor
Hansen, Robert Funk, and Alan Weiss, to many more ….
Regional Difference Makes an Impact
Bringing success and performance improvement to the local level
PERORMANCE Magazine is the only national publication of its
category that also allows advertisers to gain both a national awareness
and a local impact as well.
There are Regional Publishers to PERFORMANCE that follow the
same national footprint model in delivering a regional variation of the
magazine. In it you will find high impact personalities unique to that
community that also share powerful business and personal life success
plans for their subscriber and public access circulation!
National and Regional editions always feature columns on
performance success on:
1. People performance
2. Business performance
3. Sales performance
4. Communication performance
5. Success performance
6. Fitness performance
7. Followership performance
8. Niche performance
9. Branding performance
10. Negotiation performance
11. Management performance
12. Leadership performance
13. Influence performance
14. CEO performance
15. Focus performance
16. Vision performance
17. Life performance
18. Power performance
19. Strength performance
20. Wealth performance
21. Achieving performance
22. Attitude performance
23. Balance performance
24. Organizing performance
25. Publicity performance
26. Entrepreneurial performance
Circulation & Demographics
Print Edition Subscribers
Direct, Paid, Single Subscriber mailings to PERFORMANCE
Magazine readers who have requested the publication (30,969).
Paid, single, and bulk subscriptions purchased by clients for their
customers (3,881).
Special promotions, events, and other bulk marketing efforts (20,000).
BONUS Partnership w/DOLLAR THRIFTY RENTAL GROUP
Bonus circulation to top 10,000 Thrifty customers and top 5,000
Dollar customers via a letter from their CEO. …Many of these are
Executive level clients working within the Fortune 1,000 and/or
defined as business of more than $50M in Annual Business.
BONUS Partnership w/United States Junior Chamber / USJaycees
Bonus circulation of special distribution magazine to top 1,000
corporate and community partners and influencers in Monthly VIP
packets with letter from USJC President.
Also included in this special mailing are 100 General level Officers of
the United States Military.
Digital Edition
Subscribers
Direct, Controlled Quarterly electronic distribution of PDF version of
PERFORMANCE to WESTERN CPE in-house list of Certified Public
Accountants / CPAs nationally (317,000).
Direct, Controlled Quarterly electronic distribution of PDF version
of PERFORMANCE to United States Junior Chamber / USJaycees.
Membership list has never been made available (69,000).
10,000 visitors per month to our Performance Magazine website, at
www.theperformancemagazine.com
Pageviews between 2007 and 2008 are increasing at montly rate of
78% per month, with 48% of new website visitors coming from search
engine results, and 40% from accessing the website directly.
More than 460,000 readers nationally
36% Female
Average Income $67K
64% Male
Average Income $93K
82% have advanced education or higher.
87% subscribe to personal and professional development resources
(books, audiobooks, electronic newsletters, training programs, etc.)
Hand-selected C-Level Executive recipients for their affluence,
influence, and power.
100% Controlled newsstand, direct mail and email (electronic)
circulation.
Exclusive partnership relationships with more than 69,000 members
of the United States Junior Chamber (US Jaycees) and with more than
317,000 CPAs in America through Western CPE. No other publication
has been granted access to these audiences.
Our readers include...
- Fortune 500 employees and leaders.
- “White collar” professionals: Educators, HR Leaders, CPAs and
Attorneys
- Entrepreneurs, Business Owners and CEOs
- Military Leaders
- Medical, healthcare and phamaceutical professionals
- Local, state, and national government workers and leaders
- Financial industry leaders
- Aviation, automotive, energy, and manufacturing professionals
- High-tech, low-tech, and service industry professionals
- Governors, Congressmen, and Senators from all across America
- Media Professionals
- Sales Professionals
- Travel and Hospitality Professionals, and Meeting Planners
- Premier lecturers, speakers, and corporate trainers
- All aspects of success-minded individuals!
Editorial Calendar / Deadlines
Issue1 March
Reserve Ad Space by: FEBRUARY 1st
Submit Materials by: FEBRUARY 5th
Issue2 June
Reserve Ad Space by: MAY 1st
Submit Materials by: MAY 5th
Issue3 September
Reserve Ad Space by: AUGUST 1st
Submit Materials by: AUGUST 5th
Issue4 December
Reserve Ad Space by: NOVEMBER 1st
Submit Materials by: NOVEMBER 5th
What you receive...
1.
FREE Monthly inserts (client provides insertion)
for Public Drop Replenishments with Full Page
Advertisement by client in all Regional Editions.
2.
FREE unlimited access to Publisher eMail List for
Publisher forwarded eMarketing blasts from you.
3.
FREE unlimited access to Publisher Direct Mail List.
4.
60-Plus Percent Page Count of High Impact Content in
each edition.
5.
Page Placement Selection. You choose where you want
your ad to be placed in relation to columnists. First come
basis.
6.
Electronic BANNER Advertisement on the
PERFORMANCE Magazine website .... This is a
powerful HIGH IMPACT partnership with Tulsa.TV
website portal.
7.
Distribution to every Audience member that many of
the Contributing Writer’s within Performance speak to
monthly across the Nation!
Testimonials
“...while standing in line to board my flight...a woman behind me
asked if there was a subscription card...she was looking over my
shoulder and wanted to read the articles herself!”
- John Livesay
W Magazine
“I just read Volume11, Issue 2 of Performance Magazine and it was
excellent! I love that this is practical, timely and critical content I can
use in my business... particularly Deb Jones’ Cash or Click article and
Majorie Brody’s Business Basics article. Thanks so much for creating
value not only for your clients, but for your speaker colleagues!”
- Myra Golden
CEO, Myra Golden Seminars
“In going through the President / CEO’s mail, I ran across your
magazine. I have to tell you it is one of the most enjoyable reads I
have come across, and so very timely...thank you for such a quality,
readable magazine.”
- Julie Anderson-Smith
SVP, Clear Channel Communications
“When people offer a great product that actually makes employees
take notice and read it - I think publishers ought to know! ...it’s
making a difference in the lives of the people it reaches”
- Jay Kent-Ferraro, Ph.D., MBA
Production Details
File Submission
Your advertising files may be submitted in any one of the following
formats: Adobe Photoshop (*.psd), Adobe inDesign (*.indd),
Adobe PDF, or TIFF. PDF is the preferred format, and will produce
the most accurate results.
Please include all fonts and included artwork when sending artwork.
When sending PDF files, please embed all fonts.
All color artwork and photos must be saved as CMYK.
All advertisements must be saved at a high resolution (300dpi or
greater).
Preferred delivery methods are CD, DVD, or email (if file is less than
6MB). If you have technical questions, please contact your sales
person.
PREFERRED POSITIONING
Contact Sales and Marketing Director.
INSERTS/GATEFOLDS
Contact Sales and Marketing Director.
AD CREATION
Creative services are available. Please contact Sales and Marketing
Director for more information.
CUSTOM PUBLISHING
Packages available to best suit your needs. Contact Sales and
Marketing Director.
Ad Dimensions
2 page spread 17.25” x 11.25”
Full page 8.75” x 11.25”
1/2 page 8.75” x 5.25”
1/3 page vertical 3.25” x 11.25”
1/4 page 4.50” x 5.25”
All of the above sized include 1/8” bleed on all sides.
Full page bleed 8.75” x 11.25”
Trim area 8.5” x 11.0” |
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Commitment to Excellence
Who We Are
Performance Magazine is the only magazine in America that
showcases top industry leaders, respected experts and celebrities, as
editorialists, culled from the ranks of the New York Times Best Sellers’
List.
Performance Magazine provides a forum for them to share contentrich,
“how-to” articles that allow readers to significantly and instantly
improve their positions and performance both personally
and professionally.
We Deliver Unique Results
As a dynamic periodical that delivers exclusive content, Performance
Magazine provides its upwardly mobile, success oriented readers with
high impact information. It is an invaluable resource with a shelf
life that extends far beyond most magazines and periodicals.
In other publications, most ads become eyewash; nice to look at but
no-one remembers them. In Performance Magazine, your ads come
to life with our unique tie-in of ads and editorial, where no two ads
appear in a row.
Each article tackles skills, behaviors, attitudes and necessary activities
that empower readers to attain their greatest potential.
Every article leaves readers with plans that can immediately be put
into action, making it an ageless reference.
For more information about
advertising in
Performance Magazine
call:
877-906-2433
or email:
info@theperformancemagazine.com
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