Whether you’re a seasoned or fledgling entrepreneur, you need to be mindful of combating this silent but deadly business killer: complacency. Here are five broad strategies you can apply to shore up your defenses against the status quo and to bolster your client base and profits. Finding creative ways to implement these strategies will also help keep you and your staff challenged and inspired. 1. Go on a treasure hunt and find an underserved niche. Develop specialized products that cater to a …

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