At a CEO luncheon, we recently heard these comments: “Our customers don’t have any cash—it’s just impossible to make sales,” “Our clients are slow to make decisions, everyone’s hunkering down,” and “We are running out of cash.” The essence of these comments is, “The game I’m playing isn’t fair—it can’t be won.” Can you imagine a football team that constantly failed to score saying, “We would have won if the field were only ninety yards long instead of a 100.�…

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